British households are making major changes to their home energy habits in efforts to save money, even through the depths of winter.
We’ve analysed anonymised data from more than 48,000 households actively using our ivie smart meter app in both December 2024 and December 2025, and found that total household energy consumption dropped by 5.5% across the same winter month year-on-year.
Cooking cut back, heating dialled down
The biggest lifestyle shift was seen in the kitchen. Gas cooking energy use nearly halved (-48.6%), suggesting households are cooking less with gas or changing how and when they use their appliances as cost-of-living pressures persist.
Heating also declined across both fuels. Gas heating usage fell by around 6%, while electric heating dropped by nearly 9%, pointing to more mindful use of heating systems despite the drop in temperatures.
Other everyday categories also saw consistent reductions:
- Entertainment energy down 11%
- Lighting and refrigeration both also declined
- Always-on devices fell slightly, but remain a significant source of household energy drain
In total, the ivie households reduced their combined electricity and gas spend from £6.35 million to £5.93 million, and cut energy usage by more than 2.4 million kWh.
ivie app users can see where in the home they’re using energy, not just how much – indicating that the app has successfully helped households to make significant savings through both behavioural changes and better efficiency efforts.
Kyle Brown, Chief Commercial Officer at Chameleon Technology, commented: “What’s really striking is that people aren’t just spending less because of price changes, they’re genuinely using less energy. Even in December, with homes full for Christmas and colder weather, we’re seeing households cook less with gas, heat their homes more efficiently, and make different day-to-day choices.”
“People don’t waste energy on purpose. When you can see where you’re using the most energy, rather than just one large number, households can make small changes that add up. That’s exactly what ivie empowers users to do, which this data backs. With the right tools and information, cutting energy use is possible, even in the middle of winter.”
Kyle Brown, Chief Commercial Officer at Chameleon Technology
Over a third of homes in Great Britain have access to a Chameleon in-home display to help them keep track of their energy use and spending. Our free ivie smart meter app also helps households understand exactly where their energy is going via its Activity Insights capability.
Households can predict upcoming bills, receive tailored insights based on their home and routines, and make considerable energy savings.
Find out more about our energy data capabilities and how we can help your business engage with consumer energy habits.
